China game revenues to grow from $26 billion to $35 billion by 2021. According to a new forecast, by Asian market researcher Niko Partners, that China’s game market is expected to grow from $26 billion in 2017 to $35 billion by 2021.
In the next five years China will enjoy strong growth in digital gamers and games revenue. They will also earn more profit by Mobile game usage and revenue will overtake PC online games by 2018.
Mobile game revenue is the fastest-growing segment. It is the 58 percent of total games revenue in 2021.
PC online games will grow very speedy like 1.5 percent compound annual growth rate through 2021. But there will be major changes within PC games. There are large quantity of multiplayer online role-playing games (MMORPGs) are in decline and multiplayer online battle arena (MOBA) and first-person shooters (FPS) are ascending.
TV-based games revenue will only account for 1.2 percent of the market by 2021. The PlayStation 4 currently leading the console wars by a large margin.
Lisa Cosmas Hanson, managing partner of Niko Partners said that “We expect an increase in sales of gray market consoles as the global launch of new consoles occurs prior to the official entry into China”
44 percent of the Chinese population plays games now. It will continuously grow to 54 percent of the population, and almost 90 percent of all Internet users, in 2021.
Niko said that esports is a driver of demand for PC and mobile games. He also said that it is also a driver in the uptick of use of Internet cafes to play PC games.
Cosmas Hanson, in a statement said that “With $26 billion in domestic digital games revenue in 2017. The Chinese games market is the single most important market in the world for PC and mobile games”. He also said that “There are nearly 600 million gamers in China, which is nearly two times the population of the United States. and with the proper effort to get to know them and the regulations of the country. This type of user base presents a great opportunity for global game developers and publishers.”
Niko’s generate 67-page report that includes an online survey of 1,000 gamers, interviews with executives at major Chinese games companies, payment companies, mobile game developers, and gamer profiles.
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